The premium smartphone segment managed to capture approximately one fifth of all smartphone sales in the third quarter of 2018 with sales driven by Apple's iPhones.
Apple dominated the premium smartphone
segment in the third quarter of 2018, with the new iPhone XS and iPhone
XR driving most of the growth in the segment.
The premium smartphone segment managed to capture around one fifth of
all smartphone sales in the third quarter of 2018, according to data
shared by research firm Counterpoint. The firm notes that this growth in
the premium segment was driven by the launch of new iPhones, along with
products from Chinese players like OPPO and vivo.
According to Counterporint data, the premium smartphone segment grew
faster (+19 per cent) than the overall smartphone segment (-5 per cent)
in the third quarter. These numbers represent the global growth of this
particular smartphone segment.
The firm also notes that in the premium segment, $400-$600 price-band
was the sweet spot as it contributed to 46 per cent to the total
premium segment by volume. Overall, the premium smartphone segment
represented 22 per cent of the global smartphone market share, and this
includes all phones priced $400 and higher.
While there are 40 OEMs competing in this premium smartphone. segment
globally, the top five players account for almost 89 per cent of
shipments. This also shows the level of saturation and control exercised
by the top five brands in this segment, where brand reputation is
crucial in driving sales.
“We estimate that the premium smartphone segment will grow in Q4 2018
driven by a full quarter of sales of new iPhones. We further expect
that vertically integrated companies will leverage their expertise to
gain share in the segment. In terms of distribution, premium brands
sales are skewed in favor of offline retail,” Tarun Pathak, Associate
Director with Counterpoint
In the premium segment, Apple was the leader with 47 per cent share globally with Samsung at number two with 22 per cent share. Huawei
was number three with 12 per cent share, and this was the first time
that the Chinese player crossed the double digit mark in this segment.
Sales of OnePlus are primarily being driven by markets like India,
China and UK, according to Counterpoint. The one-flagship a year
strategy has worked for OnePlus, which is now the market leader in
India’s premium smartphone segment with 30 per cent share, thanks to the
success of OnePlus 6. Data also showed that OnePlus managed to break
into the top five premium smartphone OEMs in France, Germany, Italy,
Netherlands, Sweden and UK.
Counterpoint’s numbers also indicate that in the $600 to $800 price
mark, Apple and Samsung dominate with 81 per cent of shipments. This is
not surprising given very few players are entering this high price
segment.
Apple has pushed the base price of its iPhones to $799 with the new iPhone XR being the cheapest. The older iPhone 8
and iPhone 7 start at $599 and $469 respectively. The trend is that
older models of the iPhone do well in sales, after newer models launch,
due to the price drop. Huawei shipments in this segment of $600 to $800
were driven by P20 series.
In the $800+ segment, Apple clearly dominated with 80% share during
the quarter. Apple’s newer iPhone XS starts at $99, while the iPhone XR
is starting at $799. Apple has firmly looked at pushing the price mark
above $1000 with its newer iPhones, and managed to get some success out
of this.
With Oppo, vivo and Xiaomi, their growth in premium segment was
driven by performances in China, while OnePlus and Huawei, generated
growth outside China.
In Apple and Samsung’s case, sales continue to be driven by developed
markets like the USA, China, Japan, Korea and countries in Western
Europe. Google
also managed to enter among top five premium smartphone brands in West
Europe during the quarter, though it has a long way to go in terms of
global rankings.
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The premium smartphone segment managed to capture around one fifth of all smartphone sales in the third quarter of 2018, according to data shared by research firm Counterpoint. The firm notes that this growth in the premium segment was driven by the launch of new iPhones, along with products from Chinese players like OPPO and vivo.
According to Counterporint data, the premium smartphone segment grew faster (+19 per cent) than the overall smartphone segment (-5 per cent) in the third quarter. These numbers represent the global growth of this particular smartphone segment.
The firm also notes that in the premium segment, $400-$600 price-band was the sweet spot as it contributed to 46 per cent to the total premium segment by volume. Overall, the premium smartphone segment represented 22 per cent of the global smartphone market share, and this includes all phones priced $400 and higher.
While there are 40 OEMs competing in this premium smartphone. segment globally, the top five players account for almost 89 per cent of shipments. This also shows the level of saturation and control exercised by the top five brands in this segment, where brand reputation is crucial in driving sales.
In the premium segment, Apple was the leader with 47 per cent share globally with Samsung at number two with 22 per cent share. Huawei was number three with 12 per cent share, and this was the first time that the Chinese player crossed the double digit mark in this segment.
Sales of OnePlus are primarily being driven by markets like India, China and UK, according to Counterpoint. The one-flagship a year strategy has worked for OnePlus, which is now the market leader in India’s premium smartphone segment with 30 per cent share, thanks to the success of OnePlus 6. Data also showed that OnePlus managed to break into the top five premium smartphone OEMs in France, Germany, Italy, Netherlands, Sweden and UK.
Counterpoint’s numbers also indicate that in the $600 to $800 price mark, Apple and Samsung dominate with 81 per cent of shipments. This is not surprising given very few players are entering this high price segment.
Apple has pushed the base price of its iPhones to $799 with the new iPhone XR being the cheapest. The older iPhone 8 and iPhone 7 start at $599 and $469 respectively. The trend is that older models of the iPhone do well in sales, after newer models launch, due to the price drop. Huawei shipments in this segment of $600 to $800 were driven by P20 series.
In the $800+ segment, Apple clearly dominated with 80% share during the quarter. Apple’s newer iPhone XS starts at $99, while the iPhone XR is starting at $799. Apple has firmly looked at pushing the price mark above $1000 with its newer iPhones, and managed to get some success out of this.
With Oppo, vivo and Xiaomi, their growth in premium segment was driven by performances in China, while OnePlus and Huawei, generated growth outside China.
TELEGRAM :- https://t.me/daniyalinthemiddle
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